TRUSTEES' REPORT AND ACCOUNTS 2024 15
Organisational
effectiveness
We strive for excellence
in all that we do
2024 priorities
• Roll out a new governance
framework for our branch partners
and work towards a 'One RSPCA'
approach to rescuing, caring for
and rehoming/releasing animals
• Action our talent acquisition plan
to increase our workforce diversity
• Work with branches to implement
our new brand
• Move our veterinary management
and animal welfare database to
modern digital systems for a
joined-up view
• Introduce The Den: a digital
one-stop-shop allowing us to
work more collaboratively
and efficiently
• Redesign our website to one
that is more personalised and
user-focused
• Introduce an ambitious change
agenda with better knowledge
management, data quality and
analysis across the RSPCA
Support
We grow our support
and income
2024 priorities
• Attract and empower more people
to engage with our bold new
RSPCA brand
• Continue building our millions-
strong movement of people
supporting us with their time,
money or voices
• Invite the public, our partners
and communities to join us in
celebrating our 200th anniversary
• Offer more engaging ways for
people to get involved in animal
welfare, volunteering and support,
while progressing in their
own development
Our new priority
areas from 2025
We refreshed our strategy and
will have a new set of priority
areas of work from 2025.
• Rescue and care remain at the
heart of what we do
• Advocacy and prevention become
a single priority
• Impact measures and demonstrates
our achievements
• Engagement reflects our lasting,
reciprocal relationships
• Organisational effectiveness
reflects our progress on becoming
a great place to work
LEAF Greener
and cleaner
Our refreshed strategy
includes a net zero
commitment aligned
with the Paris
Agreement targets
1824-2024