Some 2024 wins for animal welfare in
our support work
• Our 200-year celebrations and new brand helped us continue
to build our millions-strong movement for animal welfare,
with 18,000 more people actively engaging, taking us to more
than 800,000.
• Network Rail staff, trained by our expert rescuers, saved
countless animals - including swans, deer and cattle - from
harm and danger on train lines.
• Thousands of farmed animals lived better lives, thanks to our
partnership with McAdams, whose higher-welfare pet food is
sourced from farms with RSPCA Assured accreditation.
Challenges
• The cost-of-living crisis continued to put more animals at risk
of abuse and neglect, increasing pressure on our services.
• It also forced some supporters to cancel their financial support.
Nevertheless, we raised more than ever to fund our vital work. What's coming up
In line with our strategy commitment to engage more people in
animal welfare and encourage more people to support us with
their time, money or voices, in 2025 we'll:
• keep animal welfare centre stage, by encouraging more people
to reconsider their relationship with animals
• keep building a better world for every animal by offering people
more engaging ways to support us with their time, money
and voices
• work closely with our supporters to improve animals' lives,
giving them exceptional, seamless experiences
• build our capacity to treat more animals in need by continuing
to grow our income through impactful partnerships.
TRUSTEES' REPORT AND ACCOUNTS 2024 25
We harnessed
people's desire to
improve animals'
lives, with more than
424,000 generous
supporters making
regular gifts
We spread animal
welfare messaging
with social media
posts that generated
more than 10
million engagements
LEAF Greener
and cleaner
Our amazing Wildlife
Friends litter-picked,
planted wild flowers and
supported No-Mow May
To help us rescue,
care for and
speak out for
animals in need,
we welcomed 4,644
new volunteers