Some 2024 wins for animal welfare in
our organisational work
• Searches for careers with us soared by 11,000 percent following
our rebrand.
• 80 percent of our people engaged in our annual wellbeing index,
an increase of +7 percentage points since 2023.
• Branch partners embraced our new brand, with many requesting
new logos, shop rebranding and/or van wraps.
• We had another year of strong legacy income, driven in part by
a reduction of the backlog in processing grants of probate, so our
results for the year were better than planned.
• We focused on increasing our collective impact for animals by
developing a new outcome-led planning approach.
• We refreshed our 10-year strategy, Together for animal welfare.
Challenges
• Sadly, the nature of our work poses safety risks to staff, including
from the animals we care for. We're protecting them by building
a better safety culture, including a review to reduce the risk of
animal bites.
• Multiple simultaneous changes - including new ways of working,
systems, planning and leadership changes - increased demands
on our staff.
What's coming up
In line with our strategy commitment to achieve our ambitions
through strong governance and leadership, with a modern, inclusive
culture and robust financial foundation, in 2025 we'll:
• implement our refreshed 10-year strategy, Together for
animal welfare
• focus on diversifying our frontline teams, so they represent
all the communities we work with
• develop a website content strategy to make our website more
searchable and accessible
• enhance our resources for engaging with RSPCA branches
and work collaboratively on compliance, governance
and effectiveness. TRUSTEES' REPORT AND ACCOUNTS 2024 27
LEAF Greener
and cleaner
We developed a
dashboard that will help
our teams manage their
energy, water and waste
performance and costs