Some 2024 wins for animal welfare in
our prevention work
• We inspired curiosity and interest in animal welfare at our four
education hubs, with young people wanting to learn about:
• animal care needs
• protecting the environment
• how human actions impact wildlife
• responsible pet ownership
• habitats and endangered animals.
• We worked to prevent deliberate cruelty to animals by providing
practical approaches for professionals working with young people
at risk of harming them.
• We also broadened our prevention work by developing an
Animals in community education programme with our partners
in the Pet Education Partnership (PEP).
Challenges
• Though we've developed good links with support services, such
as police, prison services, mental health services and social
workers, we know we need to do more to raise the importance
of animal welfare with them.
• Though lifelong learning remains high on our agenda, limited
resources meant our focus was mainly on youth programmes
and interventions.
What's coming up
In line with our strategy commitment to prevent abuse, neglect and
exploitation, to inspire kindness and compassion and to engage
everyone to understand how they can make animals' lives better,
in 2025 we'll:
• increase our impact on preventing cruelty through our frontline
teams and partners
• deliver our animal welfare messages across the whole of the UK
and learn from best practice by continuing our work as one of the
eight animal charities in the Pet Education Partnership
• maintain pressure on the Government to prioritise animal welfare
education in schools
• help young people learn about responsibility, critical thinking
and problem-solving within their family units.
TRUSTEES' REPORT AND ACCOUNTS 2024 23
400,000+ educators
and students
engaged with
our digital and
face-to-face
education initiatives
500 teens are
learning about
protecting animal
welfare with our new
Duke of Edinburgh
Award programmes
To help us prevent
cruelty through early
intervention, our
frontline teams reported
concerns about 61
young people at risk
of harming animals
LEAF Greener
and cleaner
Our WildThings course
features a week on
biodiversity, encouraging
young people to enrich
habitats and care for
nature and wildlife