TRUSTEES' REPORT AND ACCOUNTS 2022
12 Advocacy
Changing attitudes and behaviours
WE SAID WE'D… …AND WE DID IT BY… THE IMPACT ON ANIMALS
✚ pull all our campaigning
activity together under
key themes
✚ deciding on three campaign themes
(currently in draft form only):
l Together for animal welfare
l Their pain, no gain
l Don't forget respect
✚ Our campaigns encourage new thinking
and behaviour towards animals - for example,
because 90 councils banned the use and
release of sky lanterns and balloons in 2022
(and more are coming on board in 2023), fewer
animals will come to harm and our rescuers
will be able to focus on others in need
✚ investigate the challenges
and opportunities for animal
welfare to 2050 and beyond
✚ setting up a commission to examine the
links between animal and human welfare,
environmental sustainability and how we can
achieve a cruelty-free future
✚ Animal welfare is taking its rightful place
at the centre of debates on major issues such
as food security and sustainability, climate
change and human wellbeing
✚ establish the RSPCA as a
thought leader
✚ publishing a book of essays by high-profile
thinkers, What have animals ever done for us?
✚ kicking off our annual Wilberforce Lecture
series, reflecting on the 200 years since one
of the RSPCA's founders championed the first
animal welfare legislation in 1822
✚ People are prompted to think more deeply
about how we engage with animals, the full
impact our actions have and what we can do
as individuals to support animal welfare
✚ initiate an annual RSPCA
communications moment
around society's kindness
to animals
✚ launching the first annual RSPCA and Scottish
SPCA Animal Kindness Index
✚ The overwhelming public support revealed
for laws and education to protect animals and
promote kindness will strengthen our efforts
OUR ADVOCACY WORK IN 2022
Abandoned, emaciated lurcher Bram was rehomed
after being rescued and receiving rehabilitation at
RSPCA Great Ayton Animal Centre.
Strategic objectives
We encourage the public to adopt
compassionate attitudes and
behaviours towards animals.
We work with the manufacturing,
farming, retail and hospitality
sectors to ensure high animal welfare
is a priority.
We persuade legislators to improve
animal welfare by passing new laws.
We work with partners and
governments to promote high
animal welfare standards.