TRUSTEES' REPORT AND ACCOUNTS 2022 29
PREVENTION
As it says in our name, the prevention of cruelty to animals
is fundamental to the RSPCA. We have developed a new
3-Tier approach to drive this work forward in line with
our strategy.
1. We want to inspire and engage every member of the
public - not just RSPCA supporters - to understand the
small steps they can take in their lives to promote positive
treatment of animals.
2. We want vulnerable communities to get early help and
support to prevent cruelty and neglect, and we want to
help struggling, caring owners to keep their pets through
difficult times.
3. Where cruelty or neglect have occurred, we want to
intervene to prevent them happening again, by providing
education, advice and support to individuals, groups and
specific stakeholder groups.
IN 2023, WE WILL…
l Embed ownership of our new 3-Tier approach to prevention
within our executive leadership team and across the organisation.
l Develop ways of working and awareness of prevention
messaging internally, in preparation for building our reach and
impact in relation to Tier 1 prevention (inspire and engage).
l Pilot more strategic collaborations with external partners
who have complementary expertise, to grow our Tier 2
capacity (early help and support).
l Consider human behaviour change alongside animal welfare
outcomes while delivering Tier 3 (intervene and resolve).
FROM 2023 TO 2025, WE WILL…
Build our organisational infrastructure, mindset and ways
of working to deliver a dramatic impact in preventing cruelty
to animals.
To make this happen we will:
l target the whole population, not just those individuals or
communities where there is a problem or those who already
support the RSPCA
l build an evidence base of what works in promoting animal
welfare and preventing cruelty and neglect
l use evidence, data and insights so that we can be operationally
strategic and proactive, rather than tactical and reactive.
ANIMAL WELFARE IMPACTS
l Animals will benefit from the whole population having
a better understanding of how they can prevent or reduce
animal suffering and promote positive animal welfare.
l There will be fewer cases of unintended animal cruelty
and neglect.
l After cruelty has happened, the people involved will be
less likely to abuse or neglect animals again.
Eight cats arriving at RSPCA
Brighton Animal Centre after
being transferred from
RSPCA Birmingham Animal Centre.