TRUSTEES' REPORT AND ACCOUNTS 2022
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SUPPORTERS
Our aim is to help as many animals in need as we can, by
actively engaging with more of the people and communities
we want to reach.
IN 2023, WE WILL…
l Give volunteers ways to support us while also progressing
their own development.
l Begin an investment programme to grow voluntary income.
l Offer more relevant, attractive ways for a greater diversity
of people to engage with us.
l Improve the way people see us and understand the impact
of what we do.
FROM 2023 TO 2025, WE WILL…
l Give our volunteers a positive experience of working with
us, by aligning their contributions with our strategy.
l Help more animals by delivering shared goals with our
operational partners and with our branches, and by showing
them that we value them.
l Inspire people from all communities to support us with
their time, money and voices and to unite around a clear
understanding of what we stand for.
l Develop a more inclusive brand.
ANIMAL WELFARE IMPACTS
l We can continue to improve animal welfare in the long
term and deliver our strategy if we have more people who
are truly representative of the public behind us and working
alongside us.
ORGANISATIONAL EFFECTIVENESS
We are investing in our future by:
l improving our processes and systems through a digital
transformation programme
l developing a one-team approach across the RSPCA
l focusing on our environmental, social and governance (ESG) work
l strengthening our branch network
l focusing on equity, diversity and inclusion in our new
people and culture plan
l focusing on health and safety compliance and culture.
IN 2023, WE WILL…
l Improve our data protection practices with tailored training
across the RSPCA.
l Roll out a new governance framework for our branches
alongside refreshed rules.
l Ensure we meet policy and regulatory requirements by
coordinating compliance and assurance activities and implementing
new governance, risk and compliance frameworks.
l Publish an ESG policy outlining our sustainability and ESG
reporting plans.
l Adopt a new digital ecosystem to support our Animal
Journey programme.
l Make our website more user-friendly and personalised.
l Build a great culture of cross-team collaboration.
l Ensure a healthy, safe work environment for a diverse workforce.
l Reward people for their contributions.
FROM 2023 TO 2025, WE WILL…
l Improve our data quality and analysis across the organisation.
l Develop continuous, fast-moving improvement across our
digital landscape.
l Pull together all the information across the RSPCA in two
new knowledge-management systems (known as single view
of the truth systems).
l Reduce our manual workload by reducing the digital
complexity of our communications.
l Recruit, nurture and retain great people who connect
deeply with our values and purpose.
l Focus on equity, diversity and inclusion in our recruitment.
l Develop a risk-management culture throughout
the organisation.
l Continue to deliver our ambitious change agenda through
our four transformation programmes.
ANIMAL WELFARE IMPACTS
l All of these improvements are about future-proofing and
strengthening the RSPCA so that we can continue to deliver our
vital work to improve millions of animals' lives well into the future.
RSPCA runner
Rohit Anand passing
the 8.5-mile Great
North Run cheer point.