TRUSTEES' REPORT AND ACCOUNTS 2022 15
Practical support and advice for the public
WE SAID WE'D… …AND WE DID IT BY… THE IMPACT ON ANIMALS
✚ provide the public with
easy-to-access, relevant
information on demand
✚ reviewing the experience people have of our
website to improve its accessibility, consistency
and ease of use
✚ introducing a new digital design system -
a toolkit that ensures a good user experience
across the website
✚ Better informed people make better decisions
about animal welfare
✚ collaborate with partners
who are already in touch
with those we want to reach
✚ establishing partnerships with NHS mental
health services, Relate and youth services
✚ providing training, information and advice
to our partners
✚ Partner agencies are now in a stronger
position to spot any animal welfare concerns
they may encounter and to work with us to
keep animals safe
✚ use partnership working to
make a practical difference
in communities
✚ working with other animal and welfare
charities - such as FareShare, Cats Protection,
Dogs Trust and Battersea - to support pet
owners during the cost-of-living crisis
✚ expanding our pet food bank initiative
across England and Wales
✚ helping other animal rescue organisations
to survive
✚ Pet owners get the help they need for their
animals, when they need it, if we share resources
and work together, for example through joint
distribution of pet food donations
Understanding cruelty
WE SAID WE'D… …AND WE DID IT BY… THE IMPACT ON ANIMALS
✚ prepare for upcoming
animal welfare issues
✚ identifying illegal dog fertility clinics, a rabbit
welfare crisis and a capacity crisis in our centres
as upcoming areas for concern
✚ responding to the cost-of-living crisis,
expanding our food bank work and offering
other support to help keep pets in good
homes with their owners
✚ We can put preventative measures in
place to reduce the risk of harm to animals by
preparing for future challenges
✚ identify where we can do
the most good
✚ plotting areas of deprivation, pet ownership
and animal services on data maps
✚ We can focus our cruelty prevention work
in areas where animals are most at risk
✚ continue academic
research into the reasons
behind cruelty
✚ continuing a research project with the
University of Kent
✚ working with a PhD student to review how
our learning programme for young people
involved in animal cruelty, Breaking the chain,
affects their behaviour and attitudes
✚ Where cruelty or neglect have already
happened, we can and do step in to stop them
happening again
We can put
preventative measures in
place to reduce the risk of
harm to animals by preparing
for future challenges.