TRUSTEES' REPORT AND ACCOUNTS 2022 19
WE SAID WE'D… …AND WE DID IT BY… THE IMPACT ON ANIMALS
✚ plan for our 200th
anniversary celebrations
in 2024
✚ using an approach that puts audiences' needs
at the core of planned events and activities
✚ holding warm-up celebrations, such as an
exhibition at Horsham Museum
✚ More people will be inspired by what we've
achieved for animals over nearly 200 years -
with the support of animal lovers like them
- and will want to get involved to help us
achieve even more
✚ advance our work to
develop a million-strong
movement for animal welfare
✚ starting work on an ambitious new approach
to community engagement
✚ This new approach will enable more animal
lovers to work together with us, improving the
lives of many more animals
✚ improve our supporters'
engagement and commitment
✚ mapping our supporters' lifetime journey ✚ Showing our supporters the difference they
make and how vital they are to animals in need
helps to keep them on board
✚ have a new approach
to establishing a positive
ongoing relationship
with supporters
✚ encouraging engagement and retention
when we bring people on board by celebrating
our past and our successes, while focusing on
our relevance now and in the future
✚ Showing new supporters that they are part
of an effective, established, successful and
ever-evolving organisation assures them their
contributions will always make a difference
Forging partnerships
WE SAID WE'D… …AND WE DID IT BY… THE IMPACT ON ANIMALS
✚ connect with effective
ambassadors and influencers
✚ engaging 70 VIPs in our frontline, media,
fundraising campaigns and advocacy work
✚ Ambassadors and influencers help spread
our messages and encourage people to take
active steps to improve animal welfare - on
social media alone they reached more than
16.5 million people
✚ put measures in place to
grow our income
✚ building on relationships with 38 philanthropic
trusts and grant-giving bodies
✚ raising more than £1 million with our Omaze
House Draw and £350,000 from the players of
the People's Postcode Lottery
✚ Income via a broader range of partners
builds our financial sustainability and ensures
we can deliver our plans to improve the lives
of more animals
✚ establish new business
partnerships
✚ linking with higher-welfare pet food brand
McAdams
✚ making a deal with Thortful greetings cards
to produce a line of celebrity-illustrated RSPCA
greetings cards
✚ The welfare of farm animals used in pet
food production is brought to the public's
attention by our links with McAdams
✚ Thortful cards promote our work and tap
into the public's animal-loving nature
✚ build on our existing
partnerships
✚ implementing plans to maintain or grow
income from these partnerships
✚ Our food bank programme, in partnership
with Pets at Home, is delivering essential food
and support for veterinary care to pets in
homes deeply affected by the cost-of-living
crisis, allowing them to stay with the families
who love them
Ambassadors and influencers help spread
our messages and encourage people to take
active steps to improve animal welfare.