TRUSTEES' REPORT AND ACCOUNTS 2022
18 Supporters
Engaging more supporters
WE SAID WE'D… …AND WE DID IT BY… THE IMPACT ON ANIMALS
✚ engage more supporters
in new ways, including on
social media
✚ looking carefully at who we could engage
and what we could achieve together
✚ recruiting 105,226 new supporters
✚ running tailored, research-based appeals,
such as a festive raffle and TV adverts
encouraging donations and gifts in wills
✚ offering new ways to engage, such as a
#50MilesforAnimals event
✚ increasing our social media audience by
more than 48,000, with more than 8.8 million
social media engagements
✚ Animals in need benefit directly from the
financial and campaigning support of all the
people who engage with our work
✚ review our brand ✚ looking carefully at how well our brand
represents the RSPCA of today
✚ understanding how our audiences feel about
the RSPCA
✚ We can continue to be here for animals
with a brand that reflects our true nature and
increases our relevance for the people most
likely to support us in the future
✚ develop a broad
volunteer base reflecting
local communities and
modern society
✚ providing inclusive volunteer training
and support designed to attract and keep
our brilliant volunteers on board to deliver
our strategy
✚ seeing more than 26,000 hours of volunteering
hours donated by our supporters
✚ Many of the animals in our care depend on
our dedicated volunteers on the ground in
their communities, who care for, rehome or
release them, fundraise for them and promote
our animal welfare messages
OUR SUPPORTER WORK IN 2022
RSPCA Brighton Branch's stand
at Brighton Pride was organised and
run by staff and volunteers.
Strategic objectives
Our supporters are essential
to everything we do.
They directly improve the lives
of animals in need by providing
all our funding.
They also drive societal change
in attitudes and behaviour by
getting behind our campaigns,
promoting our fundraising appeals
and sharing our messages.
Many thousands of volunteers
and supporters get involved in
fundraising and animal care
activities in their communities.