TRUSTEES' REPORT AND ACCOUNTS 2022
14 Prevention
Nurturing children and young people
WE SAID WE'D… …AND WE DID IT BY… THE IMPACT ON ANIMALS
✚ continue to inspire young
people to be kind to animals
✚ reaching 421,412 children (mostly 7 to 11
year olds), teachers, youth workers and other
professionals through our education programmes
and resources
✚ engaging 17,743 disadvantaged young people
(mostly 11 to 14 year olds) at our four education
hubs in local communities
✚ Inspiring compassion in children and young
people can influence them for the rest of their
lives and lead to a kinder society
✚ Working with young people who don't
typically get to interact positively with animals
can help build empathy and confidence
✚ move towards getting
animal welfare taught in all
schools by 2030
✚ starting conversations with the English and
Welsh governments and establishing public
support for the change
✚ preparing messaging and resources for
educators and young people
✚ Fewer cases of animal cruelty and neglect
in the future could result from all children
receiving vital animal welfare education at
school, which will create a society of
compassionate, informed young people
OUR PREVENTION WORK IN 2022
Birmingham Schools Engagement Officer Rachel Winsor
talking to primary schoolchildren about getting
involved in the Great British Spring Clean litter pick.
Strategic objectives
We put preventing cruelty at the heart
of all our education work with children,
young people and communities.
We encourage compassion in
children and young people by producing
engaging resources and encouraging
activities in schools and local communities.
We provide accessible, easy-to-follow
information and advice for the
public to help them understand and
meet animals' needs.
We work with partners to give
targeted support where it is most
needed in communities.
We undertake research to understand
when, how and why cruelty happens
and how to stop it happening again.